The music industry has undergone a radical transformation in the past two decades, largely driven by digital technology. From the days of physical album sales to the dominance of streaming services, the way music is created, distributed, and consumed has fundamentally changed. Artists must now navigate an ecosystem where attention spans are short, algorithms dictate exposure, and revenue models are increasingly tied to streaming metrics rather than traditional album sales.
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One of the most significant shifts has been the rise of streaming platforms like Spotify, Apple Music, and YouTube Music. These services have democratized access to music, allowing listeners to explore diverse genres and artists without geographical limitations. For musicians, this presents both opportunities and challenges. While independent artists can now reach global audiences without label support, competition has intensified, making it harder to stand out. Viral hits, social media trends, and playlist placements have become crucial tools for exposure.
